Advertise with us

Method of inserting ads into the page:

Standard advertising formats

Name of formatCreativeDimension (px)Data size
Leaderboard [1] [2] image / flash 990x100 50 kB
Double leaderboard image / flash 990x210 50 kB
Wallpaper image / flash 480x300 50 kB
Medium rectangle [1] image / flash 300x250 50 kB
Skyscraper half page ad image / flash 300x600 50 kB
Skyscraper image / flash 120x600 40 kB
Megaboard image / flash 970x310 60 kB
Strip in article image / flash 500x60 30 kB
Square image / flash 150x150 20 kB

[1] in case of location on HP Centrum.cz and HP Atlas.cz is animation limited to 15 sec. Then creativity must be static.
[2] in case of location leaderboardu on server RealityMIX is dimension 960x100px.

Non-standard advertising formats

Name of formatCreativeDimension (px)Data size
Fireplace image / flash by services 150 kB
Corner image + flash 80x80 + 150x150 50 kB
Interstitial image / flash / html 640x480 80 kB
Ilayer image / flash by services and position by services and position
Video banner flash by services and position by services and position

The rules for creating banners

Definition of click-through flash banners

Action Script 3

/* libraries needed to click */
import flash.events.MouseEvent;
import flash.net.URLRequest;
import flash.display.LoaderInfo;

/* read parameters flashvars */
var clickT:Object = Object(root).loaderInfo.parameters;
/* button object - myBtnUrl is button over the whole banner in the top layer */
var adButton = Object(root).myBtnUrl;
/* setting target URL (important for measuring clickthrough) */
if ( clickT.clickthru == undefined && clickT.clickTag ) {
    clickT.clickthru = clickT.clickTag;
}
if ( clickT.clickthru == undefined && clickT.clickTAG ) {
    clickT.clickthru = clickT.clickTAG;
}
/* setting where link will be open: _top = same window, _blank = new window */
if ( clickT.clickTarget == undefined ) {
    clickT.clickTarget = "_blank";
}
/* event listener - click on the banner */
adButton.addEventListener( MouseEvent.CLICK, AdClick );
/* transition to given URL */
function AdClick( e:MouseEvent ):void {
    navigateToURL( new URLRequest( clickT.clickthru ), clickT.clickTarget );
}

Action Script 2

/* click to the button */
on (release) {
  /* setting target URL (important for measuring clickthrough) */
  if (!_root.clickthru && _root.clickTag) {
    _root.clickthru = _root.clickTag;
  }
  if (!_root.clickthru && _root.clickTAG) {
    _root.clickthru = _root.clickTAG;
  }
  /* setting where link will be open: _top = same window, _blank = new window */
  if ( !_root.clickTarget ) {
    _root.clickTarget = "_blank";
  }
  /* transition to given URL */
  getURL(_root.clickthru, _root.clickTarget);
}

Recommendations for the preparation of the target URL when using Google Analytics

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