The Parallax advertising format works on the principle of moving semi-transparent content to the foreground against a sticky background that remains in place in relation to the page.
The Parallax effect can allow site users to take control of ad serving and let them walk the story at their own pace. Within the overall height of the creative, there is room for a story, which is the intrinsic value of the format itself in order to arouse curiosity and appeal to users of the site for action.
The height is variable and depends only on the height of the viewport of the browser window, but at least 300x600px upper part is always visible. The ad will therefore fill in the entire right column.
The creative is composed of a 300x600px semi-transparent png in the foreground, and a 300x1200px background image.
Example of creative
Example of format Parallax in position halfpage you can find here.
|Measurements (WxH)||300x1200px + 300x600px transparent png|
|Data size||Within 200 kB|
- Can not use HTML5, static images only
- URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.