Interactive Branding / Fireplace (or “two-tier” Branding / Fireplace) is a non-standard advertising format, the background overlaps the existing one based on the interaction of the mouse cursor with the page. With Interactive Branding / Fireplace, this effect can be implemented either horizontally (horizontal background overlay) or vertically (vertical background overlay).
Example of creative
Example of a creative variant with a fixed background serving on centrum.cz – Here
Technical spec
- Main background by min. size 1980x1400px.
- n the case of the variant with background repetition, it is necessary to supply the main background by min. size 1980x600px.
- Overlay background by min. 1980x1400px, which overlays the existing background based on the interaction of the mouse cursor with the page.
- In the case of the variant with background repetition, it is necessary to supply the main background by min. size 1980x600px.
- Optional, repeating background by min. size 1980x600px
Technical parameters
| Main bckground | Overlay background | Repeating background |
|---|---|---|
| min. 1980×1400 px /
min. 1980×600 px * |
min. 1980×1400 px /
min. 1980×600 px * |
min. 1980×600 px |
| jpg / png | jpg / png | jpg / png |
* Applies to a creative variation with a repeating background.
Important
- Cant not use HTML5, static images only
- URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.
- The total data size of the creative should not exceed 350 kB
- The background must be adapted to the width of the content of the service (1080px)
- When the page loads, the overlay background is loaded first. Below the overlay background is the main background.
- Not available for browser Internet Explorer 10 and lower (IE 10, IE 9,…)
Method of production and delivery
- The creative must not have the same background color as the site background; it must be sufficiently distinguished from the content.
- If you choose a variant with the option of repeating the background to the bottom of the page, it is necessary that the background follows each other. Otherwise, it is necessary that the background at the bottom needs to change to a solid color.
- In case the background cannot be repeated, it is necessary to supply the color in hexacode for exmaple # FF8000. This color should follow the supplied background for a smooth transition to a united color.