This is an advertising format that consists of two images. If the user does not have a pointer in the area of the banner, then the whole one is slightly darkened, it automatically reveals and covers a part of the lower creative and thus attracts interaction. After hovering the pointer over the banner, the darkening is removed and the lower image can be manually revealed by moving the mouse.
Example of creative
Example of creative on Aktuálně.cz
|Branding – top (WxH)||2x 300x600px|
|Data size||individual creatives up to 100 kB|
- Can not use HTML5, static images only
- URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.