Sticky Branding is a non-standard advertising format with a fixed leaderboard. When scrolling the content of the page, the leaderboard still remains in position. At the top right is a visible cross to close, after the handle, the leaderboard is hidden.
Example of creative
Example of format Sticky Branding serving on Aktuálně.cz
Technical spec
- To cover the entire website, it is necessary to provide the background 2000x1000px (formát jpg/png) and leaderboard 1080x210px (format jpg/png/html)
- The width for the content is 1080px
Technical parameters
| Leaderboard | Background | |
|---|---|---|
| 1080×210 px | 2000×1000 px | |
| jpg / png / html | jpg / png |
Important
- For background Can not use HTML5
- Recommended image data size 350 kB
- URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.
- Background must be customized according to the width of the service content (1080px)
- It is not feasible for browser Internet Explorer 10 and its lower version (IE 10, IE 9,…)
Method of production and delivery
- The leaderboard should not be graphically separated from the background, it should be designed to act as a single graphic unit.
- The creative must not have the same background color as the site background; it must be sufficiently distinguished from the content.