Sticky Branding

Sticky Branding is a non-standard advertising format with a fixed leaderboard. When scrolling the content of the page, the leaderboard still remains in position. At the top right is a visible cross to close, after the handle, the leaderboard is hidden.


Example of creative

Example of format Sticky Branding serving on Aktuálně.cz


Technical spec

  • To cover the entire website, it is necessary to provide the background 2000x1000px (formát jpg/png) and leaderboard 1080x210px (format jpg/png/html)
  • The width for the content is 1080px


Technical parameters

Leaderboard Background
1080×210 px 2000×1000 px
jpg / png / html jpg / png



  • For background Can not use HTML5
  • Recommended image data size 350 kB 
  • URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.
  • Background must be customized according to the width of the service content (1080px)
  • It is not feasible for browser Internet Explorer 10 and its lower version (IE 10, IE 9,…)


Method of production and delivery

  • The leaderboard should not be graphically separated from the background, it should be designed to act as a single graphic unit.
  • The creative must not have the same background color as the site background; it must be sufficiently distinguished from the content.