Author: Filip Čížkovský

Side Video Branding is a non-standard advertising format that includes video on the left side of the page. The video can be closed by clicking on the cross above it. By clicking on the video, its size will be enlarged across the entire screen even with a cross on its close.   Example of creative […]

Example of creative Example of format Triple Branding serving on Aktuálně.cz   Technical spec for websites Aktuálně.cz (including video.aktualne.cz), Hn.cz, Žena.cz, Vaření.cz, Centrum.cz, Atlas.cz, Volný.cz, Vybermiauto.cz To cover the entire website, it is necessary to provide the background 1980x600px (formát jpg/png), possibly also leaderboard 1080x300px, (format jpg/png/html) In the case of optional repetition, the supplied […]

Sticky Video Branding is a non-standard advertising format with a fixed leaderboard that contains centered video. When scrolling the content of the page, the leaderboard still remains in position. At the top right is a visible cross to close, after the handle, the leaderboard is hidden.   Example of creative Example of format Sticky Video […]

Expanding halfpage is one (jpg / png) image with a size of 1020x600px, the left part of which with a size of 300x600px is always visible – as a standard halfpage. After hovering the mouse over halfpage, the optical cooldown is displayed for one second, and then the creative automatically expands to its full width […]

Thanks to its location, Wide Skyscraper is a very distinctive and popular advertising format. Wide Skyscraper can take the form of a classic static ad or you can set it in motion using an html file. Example of creative Example of Wide Skyscraper format on Centrum.cz    Technical parameters Measurement Data size 160×600 100 kB […]

Thanks to its location, Wallpaper is a very distinctive and popular advertising format that you will not miss in the text of articles. Wallpaper can take the form of a classic static ad or you can set it in motion using an html file. Example of creative Example of the wallpaper format in the text […]

Videoskin is an advertising format whose video runs without audio in a loop in the background of the page. After hovering the mouse cursor over the sides or area of ​​the leader, it moves the content of the page and thus brings the video to the forefront.    Example of creative Example of creative serving […]

Video banner is an HTML5 advertising format that consists of a video and a static image. Example of creative An example of a creative in the halfpage position can be found here An example of a creative in the megaboard position can be found here An example of a creative in the medium rectangle position […]

Transition Branding is a non-standard advertising format whose background automatically blends between the other two backgrounds and then blends the three backgrounds backwards. This blending effect can either be extended or this effect can be purposefully shortened.   Example of creative Example of a creative variant with a fixed blending background on aktualne.cz – HERE […]

Sticky Video Branding is a non-standard advertising format with a fixed leaderboard that contains centered video. When scrolling the content of the page, the leaderboard still remains in position. At the top right is a visible cross to close, after the handle, the leaderboard is hidden.   Example of creative Example of format Sticky Video […]

Sticky Branding is a non-standard advertising format with a fixed leaderboard. When scrolling the content of the page, the leaderboard still remains in position. At the top right is a visible cross to close, after the handle, the leaderboard is hidden.   Example of creative Example of format Sticky Branding serving on Aktuálně.cz   Technical […]

Sticky Ad is an ad format that is located at the bottom of the page and moves around the page with the user scrolling so that it still maintains the position. To close the Ad sticky, the user presses the cross in the upper right corner . Example of creative Example of creative on the […]

An advertising format that consists of two parts / creatives – Starter and iLayer. The size of the Starter depends on the size of the standard ad formats (300×250, 300×600, 480×300, 990×210, …) and the fixed-size iLayer overlaps (after the mouse cursor interacts with the starter) the entire area of ​​the starter and part of […]

This is an advertising format that consists of two images. If the user does not have a pointer in the area of ​​the banner, then the whole one is slightly darkened, it automatically reveals and covers a part of the lower creative and thus attracts interaction. After hovering the pointer over the banner, the darkening […]

Scratch Branding / Fireplace is an advertising format that uses mouse cursor movement to display hidden content on the device screen. With a few movements, it is possible to display the hidden content and then click to open the desired destination. This ad format consists of two parts – two backgrounds. The first background is […]

Running Branding is a non-standard advertising format, the background moves automatically thanks to the animation. Example of creative Example of format Running Branding serving on Centrum.cz   Technical spec for websites Aktuálně.cz (including video.aktualne.cz), Hn.cz, Žena.cz, Vaření.cz, Centrum.cz, Atlas.cz, Volný.cz, Vybermiauto.cz To cover the entire website, it is necessary to provide the background/pattern 400x400px (format […]

Example of creative Example of format Quattro Branding serving on Aktuálně.cz   Technical spec for websites Aktuálně.cz (including video.aktualne.cz), Hn.cz, Žena.cz, Vaření.cz, Centrum.cz, Atlas.cz, Volný.cz, Vybermiauto.cz To cover the entire website, it is necessary to provide the background 1980x600px (formát jpg/png), possibly also leaderboard 1080x400px, (format jpg/png/html) In the case of optional repetition, the supplied […]

The Parallax advertising format works on the principle of moving semi-transparent content to the foreground against a sticky background that remains in place in relation to the page. The Parallax effect can allow site users to take control of ad serving and let them walk the story at their own pace. Within the overall height […]

Parallax Branding is an advertising format operating on the principle of moving content to the foreground by moving the mouse cursor, where the cursor changes the position of individual background layers. Parallax Branding consists of three parts: a static fixed background, a lower dynamic layer and an upper dynamic layer. The creative should be prepared […]

Multiple branding is an advertising format in which individual backgrounds are scrolled independently of page scrolling. This creates an interesting effect that allows you to use this creatively. The background always scrolls to the top of the page.    Example of creative Examples of creative variation on pages Aktuálně.cz    Technical parameters Leaderboard (not required) […]

Description: Branding consists of three backgrounds and two transparent elements placed on the sides. The background changes smoothly when you hover the mouse over the elements on the sides, thus enabling an interesting creative use of the branding advertising space.   Example of creative Example of format serving on Aktuálně.cz   Technical spec for websites […]