Running Branding is a non-standard advertising format, the background moves automatically thanks to the animation.
Example of creative
Example of format Running Branding serving on Centrum.cz
Technical spec for websites Aktuálně.cz (including video.aktualne.cz), Hn.cz, Žena.cz, Vaření.cz, Centrum.cz, Atlas.cz, Volný.cz, Vybermiauto.cz
- To cover the entire website, it is necessary to provide the background/pattern 400x400px (format jpg/png), possibly also leaderboard 1080x100px (1080x210px), (format semitransparent PNG / HTML)
- The width for the content is 1080px
- The background will be repeated throughout the page (horizontally and vertically)
|1080×100 px / 1080×210 px||max. 400×400 px|
|Semitransparent PNG / HTML||JPG / PNG|
- The total data size of the creative should not exceed 350 kB.
- For Aktualne.tv (video.aktualne.cz) HTML5 banners containing video, video player or similar elements cannot be used.
Method of production and delivery
- The leaderboard should not be graphically separated from the background, it should be designed to act as a single graphic unit.
- The background will be repeated throughout the page (horizontally and vertically) and therefore it is necessary to implement the background so that it follows both horizontally and vertically
- The creative must not have the same background color as the site background; it must be sufficiently distinguished from the content.