Thanks to its location, Wallpaper is a very distinctive and popular advertising format that you will not miss in the text of articles. Wallpaper can take the form of a classic static ad or you can set it in motion using an html file.

Example of creative

Example of the wallpaper format in the text of the article on Aktuálně.cz


Technical parameters

Measurement Data size Supported file type
480×300 100 kB jpg/png/html5



  • URL for click-through (including metrics, if available) and external impression tracking code, if is required, please send along with your files.
  • For the HTML5 format, you must follow the definition of click-through.