Triple Branding

Example of creative

Example of format Triple Branding serving on Aktuálně.cz


Technical spec for websites Aktuálně.cz (including,, Ž, Vaření.cz,,, Volný.cz,

  • To cover the entire website, it is necessary to provide the background 1980x600px (formát jpg/png), possibly also leaderboard 1080x300px, (format jpg/png/html)
  • In the case of optional repetition, the supplied background image must be consecutive, otherwise it is necessary to send a second background image with the size 1980x600px, which will already be repetitive.
  • In the case of a branding variant with an optional background fixation, it is necessary to supply a background with a minimum size of 1980x1400px (format jpg/png) – the height of the fixed background can be higher by agreement.
  • Quattro Branding can contain its own cursor
    • format of cursor .cur or.png (if only a .png image is supplied, all versions of IE will be excluded).
    • cursor should have a obvious indicator (so that the user knows where the mouse cursor is pointing) in the form of highlighting the upper left corner or adapt it to a “pointer”.
    • the maximum cursor size is 64x64px (Larger sizes, eg 128x128px will be rejected)


Technical parameters

Leaderboard (not required) Background Skyscrapery (not required)
Measurements (WxH) 1080×300 px max. 1980×600 px 120×600 px
Limitations 3x on UU / 1x on whole creative    



  • The total data size of the creative should not exceed 350 kB.
  • For ( can not use HTML5 banners or any animations. A creative can only be compiled from static jpg / png images.
  • If you choose a variant with the option of repeating the background to the bottom of the page, it is necessary that the background follows each other. Otherwise, it is necessary that the background at the bottom needs to change to a solid color.
  • Only skyscrapers in jpg / gif / png format can be repeated. HTML5 creatives do not repeat on the page.
  • In case the background cannot be repeated, it is necessary to supply the color in hexacode for exmaple # FF8000. This color should follow the supplied background for a smooth transition to a united color.


Method of production and delivery

  • The leaderboard should not be graphically separated from the background, it should be designed to act as a single graphic unit.
  • The creative must not have the same background color as the site background; it must be sufficiently distinguished from the content.