PR Article - Aktualne.cz

Creative sample

The PR article is hosted on the Aktualne.cz domain and remains discoverable via search engines even after the campaign ends.

Example within the news feed on Aktualne.cz

Složení	Technické specifikace
Headline	Headline must be under 85 characters, including spaces.
Lead Paragraph	Length up to 95 characters, including spaces.
Teaser Image	static GIF/JPG/PNG: width 240px, height 160px
Main Article Image	static GIF/JPG/PNG: width 696px, height 392px.
Article Text and Content	The text should be a maximum of 3,000 characters, including spaces. Up to 5 links pointing to external pages relevant to the article’s subject and content may be included.
Supporting and Additional Illustrations	Images must be in landscape format (16:9 aspect ratio) with a minimum resolution of 640x360px. The editor will determine the total number or selection of published images based on the text’s length and formatting.

Materials for the preparation and deployment of the PR article should ideally be submitted 5 days before the campaign launch.
Article text prepared and formatted into paragraphs, with highlighted (bold) passages and external links (including target URLs) clearly marked; saved in .DOC or .RTF format.
Image files named according to the article topic, type, and dimensions.
- Maximum file size per image: 250 KB.
- For images containing a logo or other text elements, please submit an image composed to accommodate 16:9, 3:2, and 1:1 crops.
  - Images should be composed with cropping in mind to ensure correct display across various devices (PC, mobile, etc.).
Any tracking codes should be provided in a separate .TXT file, including descriptions and labels for the individual codes and scripts.

The headline must not use all-caps, except for established phrases.
Diacritics and punctuation must be correct.
The text should not contain colloquialisms and must not contain vulgar language.
The text must adhere to standard spelling and grammar rules.