An ad format in which, when scrolling to a banner, the creative comes to the foreground, expands to its full width, and a dark background is added. Next, a close button with a semi-transparent white background will appear in the upper right corner of the banner. The real size of the creative is 300x480px, where […]
Mobile Premium Square – Under Cover is a mobile format that is fully responsive. Thanks to this feature, the creative adapts to the width of the mobile device window, thus completely filling the available space for this ad format. There are two overlapping creatives. After uncovering the top creative or “Peeling”, the bottom one is […]
Mobile Branding is a responsive advertising format that is displayed at the top of the page. When the device is oriented “vertically”, it is held in the upper position of the display for a certain period of scrolling (it is “sticky”) and a close button is added to the upper right corner. If the user […]
Companion Branding is a non-standard format using the cut-out effect with the size of the upper halfpage (300x600px) together with the background branding. As a creative, you need to supply one static background image with a size of 2000x1400px. The 300x600px is 1210px from the left edge of the creative. The distance of the viewport […]
Thanks to its location, Megaboard is a very distinctive and popular advertising format. A megaboard can take the form of a classic static ad, or you can get it moving with HTML5. Example of creative Example of format Megaboard serving on Žena.cz Technical parameters Measurement Data size Supported file type 970×310 100 kB jpg/png/html5 […]
Thanks to its location, Medium Rectangle is a very distinctive and popular advertising format. Medium Rectangle can take the form of a classic static ad or you can set it in motion using an html file. Example of creative Example of creative for mobile device Example of format Medium Rectangle serving on Centrum.cz for desktop […]
Logout Branding is an advertising format that is displayed on the logout page of the email services centrum.cz, atlas.cz and volny.cz. This ad format is implemented through a horizontally centered static image, which must have a reserved width of space for content (for a white box with login) 800px. Example of creative Example of […]
Live Interscroller is a two-tiered advertising format that works on the principle of moving content to the foreground at a different speed than moving the background, which remains in place in relation to the page. The top layer of this format when scrolling content remains fixed as you scroll the content and is used to […]
Thanks to its location, Leaderboard is a very distinctive and popular advertising format. The leaderboard can take the form of a classic static ad or you can set it in motion using HTML5. Example of creative Example of format Leaderboard serving on Žena.cz Technical parameters Measurement Data size 990×100 100 kB Important […]
Example of creative Example of format Branding in catalogue Najisto.cz Technical spec To cover the entire website, it is necessary to provide the background 1980x600px (formát jpg/png), possibly also leaderboard 1030x100px (1030x210px), (formát jpg/png/html) In the case of optional repetition, the supplied background image must be consecutive, otherwise it is necessary to send a […]
Interactive Branding / Fireplace (or “two-tier” Branding / Fireplace) is a non-standard advertising format, the background overlaps the existing one based on the interaction of the mouse cursor with the page. With Interactive Branding / Fireplace, this effect can be implemented either horizontally (horizontal background overlay) or vertically (vertical background overlay). Example of creative […]
The Inread ad format works on the principle of scrolling content in the foreground at a different speed than scrolling the background, which scrolls in the opposite direction in relation to the page. The Parallax effect of the Inread ad format can allow site users to take control of ad displaying and let them look […]
Thanks to its location, Halfpage is a very distinctive and popular advertising format. You won’t miss it either on the home page, or when reading an article or in an article listing. Halfpage can take the form of a classic static ad or you can set it in motion using HTML5. Example of creative Example […]
Gyroscope banner is a banner that uses changes in image orientation when tilting a mobile device. This useful function is provided by a gyroscope in conjunction with an accelerometer. The real size of the creative is 1152 x 768 px, where the visible part has a size of 300 x 250 px. Thanks to the […]
Gyro Interscroller is a two-tiered advertising format that works on the principle of moving content to the foreground at a different speed than moving the background, which remains in place in relation to the page. The advantage of this format is the presence of a change in image orientation when tilting the mobile device. This […]
Thanks to it’s location, Double Leaderboard is a very distinctive and popular advertising format. Double Leaderboard can take the form of a classic static ad or you can set it in motion using HTML5. Exmaple of creative Example of creative Double Leaderboard serving on Žena.cz Technical parameters Measurement Data size 990×210 100 kB […]
Example of creative Example of the Branding format serving on Aktuálně.cz Technical spec To cover the entire website, it is necessary to provide the background 2000x1400px (format jpg/png). The width of the content is 1080px, the content is placed 210px from the top. Due to the different resolutions and ratios of the display devices, […]
3D Cube is an interactive ad format with 4 parts, which is available on mobile and desktop devices. With one swipe/drag it is possible to display part of the hidden content and then with a tap/double click with the mouse cursor to open the desired target. For using / implementing ad format 3D Cube is […]
